David Ross’s Neon Signs

Neon signs are a bright and dazzling way to attract business. A neon “Open” sign, blinking outside a storefront is an effective advertising tool, providing high visibility and traffic to any business.

Handcrafted neon open signs have been around for hundreds of years, and with the improvement of manufacturing methods over time, open signs are available in plenty of designs and varieties. The classic “OPEN” sign is a rectangle with blue bordering and red lettering. The latest open signs have more prominent coloring, as the tubes containing the gas are colored with ink. There have been many variations to this, such as barber shops signs sporting a pair of scissors or a blow dryer and a fish food restaurant sign with a fish on it. Different companies have different specialties, and two important companies in the field are Fallon and Everbrites.

The popularity of the open sign dates back to the strip malls of the immigrant business owners who wanted to let people know that they were open for business. The glowing signs would be visible to the pedestrian traffic as well as car cruisers. Open signs are also beneficial for businesses when they are open during periods different from their regular working hours. For instance, a coffee shop is open late one chilly Saturday night when people would otherwise assume that they are closed; their glowing sign lets in business.

Competition also leads to more sign sales .Two business establishment of a similar field on the same street will both have open signs. This is because if one does not have a sign, the other one with the open sign glowing brightly invites in potential customers.

One of the best ways to call customers to your business is to use the bright lights of neon signs.  Especially when you employ neon open signs, you are inviting people to enter your business and partake of whatever you have to offer inside.  What is it about neon signs that calls to people and attracts business for you and your company?

There are a number of simple ways to stimulate response in people, and neon business signs combine several of these to make them extremely effective tools in advertising.  First of all, consumers look for things that are going to stand out from the surroundings, and bright colors are often some of the best tools to catch the eyes of those who are out looking for something to do.  Surrounded by muted tones of the building and blank window walls, as well as the pastel blue of the sky during the day, or the dark colors that overtake the night, the bright colors of neon signs are often some of the best tools to catch the eyes of those who are out looking for something to do. Surrounded by muted tones of the building and blank window walls, as well as the pastel blue of the sky during the day, or the dark colors that overtake the night, the bright colors of neon signs are an instant attraction to anyone passing by.

In addition, many neon business signs flash, which is one way to stimulate certain areas of the brain and create additional attraction to the sign. In some cases, the shop may be quiet or in an out of the way place, and consumers are unsure if the place is really open or not. By using neon open signs, you state in no uncertain terms that the store is open and that customers are welcome. In this way, neon business signs are a greeting as well as an invitation.

Neon signs are employed for all manner of businesses, including restaurants, retail shops, and even convenience stores or gas stations. They have been incorporated into direct advertising in the front of various shops for decades, and they have proven effective time after time. Whether advertising the fact that the store is open, that certain products are available inside, or that there is a particular sale going on, neon business signs have always helped to attract attention from consumers and drum up business.

If you are finding that customers are shy about coming into your location or that you are lacking the business you should be getting based on the foot traffic passing by your place, you should consider neon open signs or other neon bar signs to call attention to your position and invite people to come in and share what you are selling.